DIAMOND IN THE ROUGH
THE FINAL CHALLENGE
Several years ago, Rolls-Royce announced it would create a mold-breaking SUV that would make luxury travel effortless, everywhere. Now, the much anticipated new Rolls-Royce Cullinan faces only one Final Challenge.
Not since the infamous 1913 Alpine Trial with the legendary Silver Ghost, has a car embarked on such an epic ordeal. The super-luxury Cullinan will take on a multitude of punishing terrains and altitudes—all in the public eye with Cory Richards of
National Geographic. Cory, Jennifer and the Cullinan will journey the Highlands of Scotland, the gigantic dunes of the Arabian Desert, and the toughest landscapes the USA has to offer.
Over months development, Jennifer Wang went on a journey with National Geographic adventurer and photographer, Cory Richards. Her still photographs through a different lens and daily updates sharing Cory’s evocative descriptions, spectacular scenery, and the unique individuals he meets along the way.
She worked alongside an international team – Centigrade to develop stills across three different landscapes and meet unique people, drivers and the adventurer, ‘ The Final Challenge’ project pushing the boundaries of car, reaching potentially over 150M people.