SUV – Cullinan 2018
” The Final Challenge “
POTENCY AND PACE
Jennifer Wang was appointed as official photographer for the pre-launch global campaign of the new state of the art SUV car from Rolls-Royce in 2018. Through the expedition project named “The Final Challenge” she followed the final development and testing of the car working in the most demanding environments:
From Scottish highlands, to Arabian deserts. From Dubai, to the epic landscapes of the United States.
Cullinan reaches into remote landscapes to prove itself effortless, everywhere. The unique Architecture of Luxury – Cullinan’s robust aluminium spaceframe and advanced chassis technology – handles severe weather and tough terrain with confidence and agility.
Powered by the king of engines, the first Rolls-Royce all-wheel drive moves with effortless poise. Cullinan confront the toughest gradients and conditions with refined power and ease. Watch as it conquers each obstacle with formidable force, taking pinnacle travel to new terrain.
The Final Challenge is an expedition to extremes – of terrain, of altitude and of weather. In this film, Cullinan masters every challenge effortlessly, its unique Rolls-Royce aluminium spaceframe, rear-axle steering and all-wheel drive capability making smooth work of the roughest conditions.
Liberty knows no boundaries. Cullinan, the first all-wheel drive motor car by Rolls-Royce, blends effortless mastery of new terrains with pinnacle luxury. In this film, we document how Cullinan dominates the most dramatic landscapes.
GRACE UNDER PRESSURE
The Final Challenge concludes as Cullinan makes luxury travel effortless, everywhere. Having conquered extreme landscapes around the globe with self-assured elegance and formidable prowess, the first all-terrain SUV by Rolls-Royce is now ready for launch, and poised to make luxury off-road travel a reality for the first time.
Rolls- Royce motor car website –
National Geographic website –